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If you can write emails, you can build an income online
How many times have you heard that the money is in the list? Up until a few weeks ago, I cringed every time I heard that, and quite frankly thought that statement was ridiculous. I have a few different lists, but they weren’t even making enough to pay for my electricity bill every month!
That has changed because of my focus on Jimmy D. Brown and hist List Profit System course. If you have ever wished someone could take you by the hand and show you how to build a responsive list and make them hungry for your next email and even your next offer — then you should take a look at this.
The entire list building process is broken down into steps from how to get people to subscribe to your list in the first place, to making sure your messages get delivered to their inbox, to writing compelling offers and giving your readers the information they need.
A word of caution though… If you are planning on bombarding your list with offer after offer, without providing them with any value, this course isn’t for you. This system is designed for people who genuinely care about their subscribers and provide them with plenty of value. If that’s you, you should grab your copy today at www.nurtureyourlist.com
You’ll be amazed by quite a few of the tips and ideas he shares in this system. Here’s an example… He shares a simple little strategy he’s been using for years to come up with a “swipe file” of subject lines.
What are you waiting for? Get your copy of the List Profit System today and turn your list into an essential (and profitable) part of your online business.
To your success,
Regina Baker
Your Ecommerce Solutions Advisor
P.S. – If you’re not ready to buy the full course, but would like to learn more about the List Profit System, grab the free report from Jimmy – “Six Steps To Six Figures With List Marketing” at www.nurtureyourlist.com
3 Shopping Cart Blunders to Avoid at all Costs
Whether you sell tee-shirts or televisions, your prime goal as an online retailer is to turn browsers into buyers by driving them to your checkout process. The path to (and through) the shopping cart should be a smooth one, with none of the virtual bumps that could potentially cause items to be tossed out and left somewhere along the road.
With today’s widespread market research and usability studies, most designers of eCommerce sites have a firm grasp of effective strategies for keeping customers on a clear, focused shopping path. Even so, there are still a surprisingly large number of websites that commit grave errors in the design and implementation of their shopping carts.
Below are a few of the most common (and easily avoidable) mistakes:
- Calling it something else. Your site’s sole point of entry into the checkout process is no place to risk confusion by getting overly fancy or “cutesy” with terminology. Resist the urge to be different by calling your cart a bag, basket, or some other alternate label. Just call it what it is, and consider adding an identifying graphic to reinforce it.
- Hiding the “Add to Cart” button. This should be the easiest action for a customer to take, and should require little to no thinking on their part. Make sure the “Add to Cart” button is in a prominent place on the product page, and that it’s in the same location regardless of which item is being viewed. If you have long, text-heavy descriptions that extend below the fold, you might even consider including two “Add to Cart” buttons (as long as you do so on every page, for consistency).
- Forcing customers to register. In keeping with the “smooth cart path” strategy, requiring customers to fill out a registration form prior to adding an item to their shopping cart can be conversion suicide. While you definitely want to make it easy for customers to create new accounts, it should never be implied that it’s a condition of purchase.
© 2008-09 Regina Baker
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Regina Baker is the Ecommerce Advisor at Wahmcart.com, ecommerce solutions for small businesses. Ready to jumpstart your ecommerce business? Grab her free ecourse at http://Wahmcart.com
Free Handy List of 115 Power Words
Here are a couple of cool free stuff that you definitely will want to grab!
Free Handy List of 115 Power Words — Grab them here.
Free Headline Tips, Sales Letter Template & Checklist
This is a free download that includes: — (Get these here)
- Headline Tips Guide: Includes basics of headline writing and it also include 11 practical headlines starters that make it easy for you to start writing your own headlines.
- A Sales Letter HTML Template: The template is laid out with instructions on where to add which information, text and more. It includes full formatting and images that can be used as is or fully modified.
- Sales Letter Checklist: Even if your readers don’t want the template, here’s a handy that will help your readers ensure they have all the necessary components for their sales pages.
All the best,
Regina
5 Costly Viral Ebook Mistakes
(Or, How To Make Viral Ebooks Work For You) By Jimmy D. Brown
If I had only known, I wouldn’t have made these mistakes. But I did.
For such a small word, “if” sure does cause a lot of problems, doesn’t it?
- “If I had not turned off the alarm clock, I wouldn’t have overslept.”
- “If I had paid attention to what my wife said, I would have not shrunk
my 100% cotton shirt three sizes too small.” - “If I would have taken the time to fuel up, my car wouldn’t have run out
of gas out here in the middle of nowhere.” - “If I had charged up the battery on my mobile phone, then I would be
able to call AAA to bring me some gas out here in the middle of nowhere!”
See what I mean?
“If” is such a tiny word.
But it’s like dynamite. It packs a lot of punch.
For me, as I teach (and learn myself!) about viral eBooks, the phrase is
this:
“If I had only known, I wouldn’t have made these mistakes.”
You see, I made MANY costly mistakes in my early viral eBooks. Mistakes that
are *literally* costing me thousands of dollars in profits right now.
And there is nothing I can do to change them.
Once you set a viral eBook into motion, it’s impossible to get it back and
make corrections to things ya screwed up on.
Man, if I could go back into time and change some things.
I have learned the hard way some things you DON’T want to do with
viral ebooks.
That’s what we’re going to take a look at here.
I’ve made ‘em all.
You don’t have to.
Don’t do this…
- Never use any link inside the content that you can’t control.
I learned the hard way that you should always use redirect links from your own domain when putting any kind of link inside your ebook.
For example: most people insert their affiliate link for an affiliate offer inside the ebook that they have put together. The one that was given to them by the affiliate program owner.
Instead, you want to link to a page at your site that refreshes and redirects the visitor to your assigned affiliate link. Something like this… http://www.yourdomain.com/brainstorm.html This is important so you can CHANGE the link anytime you want to in the future.
For example: If I decided to no longer use ClickBank to handle my affiliate program and went with a different affiliate tracking link, what happens to the thousands of copies of your viral eBook that are in place with that old affiliate link in there?
They become obsolete, unusable and unprofitable.
Or, suppose you are linking to a dating service that goes out of business? What now? Your links are toast. They are worthless to you.
With a redirect link you can easily adjust the target page and send the traffic to a different dating service, or to a page at your site. With a redirect link the changes are made at YOUR SITE, which you remain in control of regardless of what happens with the products and services that you linked to.
Even if you change hosts or servers, you still remain in control.
You don't have to make changes to all of those eBooks — which would be impossible to do — you simply make a 2 minute change at your site.
I can’t tell you how many dead links are in some of my earlier ebooks that continue to give me headaches as people email me saying, “Jimmy, you’ve got a dead link here … can you give the correct link?”
It creates a lot of extra work in answering emails and certainly is throwing away potential profit for the countless people who never bother to ask for an updated link.
So, never use any link inside the content that you can’t control.Always use redirect links.
- Another thing is you want to avoid using dated information by providing too specific details.
Affiliate program A may not be offering that free 30 day trial offer very much longer.
The price for admission to that special site may not always be $29.95.
That site that was “just released last week” may have become an all-time classic by the time Bob reads your viral ebook two years after it was released.
You want to make certain that you stay away from information that is too specific that can easily become irrelevant.
Again, I get emails all the time griping about inconsistent prices because I put a price for the Profits Vault membership into one of my early viral ebooks and that price is no longer valid.
Hasn’t been for almost two years.
I’ve even gotten ugly emails accusing me of fraud and false advertising, with threats to turn me in to the attorney general and all kinds of nonsense.
So, be careful that you don’t date your viral ebook if you can avoid it.
- Another no-no is to never put any information into your ebook that you don’t want all over the world.
These things travel folks and they can be global in a matter of days and certainly over time you can easily have a worldwide audience.
I made the mistake of putting my cell phone number in one of my earlier ebooks because everyone claimed that if I didn’t have my contact information in there, no one would buy from me… which is nonsense I might add.
Anyway, I started getting all kinds of calls at all hours of the day.
What was 3:00 in the afternoon in the Philippines was 3:00 in the morning where I live.
So, it was a nuisance.
Kind of a funny story came out of it.
I disconnected that number, of course, and got a new one. That was almost 2 years ago.
Well, about a month or so ago I had a lady email me and she was hopping mad.
Apparently, she had ordered a cellular phone and got my old number… and folks were still calling!
She told me that she was getting calls from England and all over looking for me and they were running her cellular bill up with charges.
She wanted me to do something about it and all I could do was tell her “I’m sorry, there’s nothing I can do”
With viral marketing, it’s pretty much unstoppable, which is why it is so effective. It keeps spreading and it’s hard to stop the growth once it gets going.
So, never put anything into your ebook that you don’t want the world to know and use.
- Another thing is this … always have your carriers do the branding.
You want to automate the process as much as possible.
Again, I learned the hard way.
Early on, before there were all of these branding tools available, I hand customized each ebook.
And as they began to spread, the customization requests grew to be way too much for me to handle. I was spending most of my day putting together these customized viral ebooks for each new person that requested a copy.
That had to change and so now I use branding tools and branding instructions. I give them to anyone who wants to customize the ebook and I let THEM do the work.
Keeps me out of the loop completely.
So, unless you have some specific reason to do it yourself, place that responsibility onto the ones who want to distribute the viral ebooks.
- One more thing I want to share. Always launch new browser windows with your links in your ebooks.
Whenever you link to a site within your viral eBook content, always remember to code that link to launch a new browser window when the reader clicks on it. I learned this the hard way. There are many scripts involved in the order-taking process at online credit card processing sites.
And many of those have caused glitches in the eBook due to the software the eBook was created with and it crashes the eBook, making it impossible to order.
So, what happens is this.
You do your job well. The content is great. You've got a hungry customer waiting to buy. They click on a recommended product link. They arrive at the site still inside your eBook window. They click on the order link and the entire thing shuts down. I mean completely shuts down the ebook and website altogether.
And, in some cases, it even crashes the computer. You just lost a customer because two sets of code didn't like each other.
That has happened to me on MANY different occasions in some of my early ebooks.
Now, all of my links launch new browser windows OUTSIDE of the ebook if you click on a link inside the ebook. All you need to do is insert a simple line of code into your links inside the eBook. The code looks like this…
Target="Resource Window"
Now when someone clicks on your link, a new browser window will launch outside of the eBook itself before taking them to the website. Now, you're safe. EVERY link in your eBook should have this code. You can thank me later.
(NOTE: IF you are using a PDF maker for your ebooks, you should be fine with your links.)
Viral eBooks are tremendous tools. But, there are also some pitfalls associated with them.
I’ve just shared five of the mistakes that I have made.
There is just no way of measuring how much profit I have lost over the years due to those errors.
There wasn’t a manual available to tell me how to do it. History hadn’t really been recorded at that time to tell me what to stay away from and what to make sure I did in order to protect myself from problems.
So, you’re getting something that I didn’t have.
Aren’t ya happy?
In all seriousness, don’t make the mistakes that I made.
History doesn’t need to repeat itself on this one.
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