Free Download: Marketing to Moms Online Guide
Billions of dollars are spent each year by a certain group of people…and that group is everywhere we look. Yep, you guessed it – I’m talking about moms. Mothers are responsible for much of the household spending and influence the buying decisions of family members across generations.
If you’re looking to market more effectively to this group of savvy online consumers, download Wendy Wood & Alice Seba’s free 9-page report:
“Quick & Easy Ways to Market to the Powerful Multi-Billion Dollar Market of Mothers Online”
This report shows you:
- Just how big and influential the mom market is
- Why moms use the Internet & what they do there
- How to reach moms and gain their confidence – all on a shoestring budget.
Your download is completely free and comes without any type of obligation.
It is a PDF document and you will need the free Adobe Acrobat Reader software to view it. If you don’t have this software, you can get it here.
Free 2010 Blogging Calendar
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It’s the end of the year. Many people are planning and plotting for 2010.
For others, planning is not something that comes naturally and neither is coming up with a ton of blog posts.
Which is why, despite the resistance, it is even more important to at least have a rough idea what you will write about ahead of time.
When you have something laid out, you don’t have to worry about having a blog that is stale and more importantly, you can see clearly where you slip in a promotion to market your blog, a spot to promote your own products or affiliate products. This small action is the beginning of a profitable blog or an even more profitable blog than you have now.
When are YOU going to plan your 2010 blog posts? How about right now? Here’s a great blogging calendar to help you with that. It’s a calendar that you can also use as a planner and it includes some pretty strange, funny and interesting holidays and events. This is a big help to work out all your posts through the year.
Download it, print it, stick it in a binder and start planning. You could literally come up with months of blogging material by the end of the day.
3 Shopping Cart Blunders to Avoid at all Costs
Whether you sell tee-shirts or televisions, your prime goal as an online retailer is to turn browsers into buyers by driving them to your checkout process. The path to (and through) the shopping cart should be a smooth one, with none of the virtual bumps that could potentially cause items to be tossed out and left somewhere along the road.
With today’s widespread market research and usability studies, most designers of eCommerce sites have a firm grasp of effective strategies for keeping customers on a clear, focused shopping path. Even so, there are still a surprisingly large number of websites that commit grave errors in the design and implementation of their shopping carts.
Below are a few of the most common (and easily avoidable) mistakes:
- Calling it something else. Your site’s sole point of entry into the checkout process is no place to risk confusion by getting overly fancy or “cutesy” with terminology. Resist the urge to be different by calling your cart a bag, basket, or some other alternate label. Just call it what it is, and consider adding an identifying graphic to reinforce it.
- Hiding the “Add to Cart” button. This should be the easiest action for a customer to take, and should require little to no thinking on their part. Make sure the “Add to Cart” button is in a prominent place on the product page, and that it’s in the same location regardless of which item is being viewed. If you have long, text-heavy descriptions that extend below the fold, you might even consider including two “Add to Cart” buttons (as long as you do so on every page, for consistency).
- Forcing customers to register. In keeping with the “smooth cart path” strategy, requiring customers to fill out a registration form prior to adding an item to their shopping cart can be conversion suicide. While you definitely want to make it easy for customers to create new accounts, it should never be implied that it’s a condition of purchase.
© 2008-09 Regina Baker
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Regina Baker is the Ecommerce Advisor at Wahmcart.com, ecommerce solutions for small businesses. Ready to jumpstart your ecommerce business? Grab her free ecourse at http://Wahmcart.com
Top 30 Ways to Earn with Special Reports
Internet marketers love special reports. They’re quick to make and easy to sell, which means you can make money from them – fast. Plus, there’s more than one way to earn with special reports. In fact, I came up with a list of 30 ways!
But first, if you think you can’t possibly make your very own special reports, check out the Special Report Club – and use the code “save10” to get $10 off your first month.
So here it is, my super list of Top 30 Ways to Earn with Special Reports:
1. Sell it – and keep all of the profits. The most obvious way of making money with special reports is to sell them.
2. Sell it through affiliates – and keep some of the profits. This is the similar #1, but your affiliates lead buyers to your sales page and pocket a commission from the sale.
3. Sell it through affiliates – and give them all of the profits. How does this make you money? Well, you build a list of buyers plus you can earn money on the back-end, either by promoting other products in the report itself, or as part of the sales process, or both.
4. Give it away – and build your list. Use the special report as an incentive for people to join your list.
5. Give it away – and make affiliate sales. Embed affiliate links in the report, and you can earn commissions by giving it away. Just add a “Resources” page or sprinkle affiliate links where appropriate. Read more
Lynettes 12 Buzz Topics
Although Lynette has moved on to fulfill her extremely talented 'developer' gifts, we miss her over here at Wahmcart. If you didn't know, Lynette Chandler is actually the Co-Founder of Wahmcart and a very dear friend of mine.
One of the things that I mostly admire about Lynette is her generosity. She's always giving so much of her time and knowledge to the small business community. To top it off, she's recently released a free downloadable report, "12 Buzz Topics You Should Blog About Right Now."
If you don't know Lynette, she has a wealth of knowledge on the topic of blogs. Whether it's technology or blogging ideas, she knows her stuff.
We all know blogs can be an important component of an online business. They can:
- Help you build relationships with current readers and customers
- Allow you to gain new readers that eventually turn into customers
- Help create new and important connections with other like-minded bloggers.
But what happens when you can't think of anything interesting to write about on your blog? It happens to ALL of us. Blogs are started with the greatest of intentions, but then things just all flat (yep, I totally fit in that category 
. Or even when we're good at keeping up with our blogs most of the time, we can find ourselves in an idea slump now and then.
If you've faced this challenge before, here's a cool freebie that will help you generate more ideas than you can possibly write about. Plus, these are ideas that people will talk about, generating more BUZZ and word of mouth for your blog.
The downloadable report is comes at no charge or any kind of obligation whatsoever. You don't even have to opt-in to get it. Just go to:
…and click on "Download Now".
At a super easy-to-digest 5 pages, Lynette has given you 12 sure-fire starter ideas that are applicable to ANY market. Take a few minutes to read it and get blogging!
Again, the link to grab yours is:
http://tinyurl.com/buzzblog
Kudos to Lynette!
To your blogging success,
Regina Baker